For example, the company initially rejected a novelty fart app called Pull My Finger and then later approved it, but the game Baby Shaker, which involved shaking a baby to death, was initially approved before it was pulled down amid parental outrage. However, the company's iPhone application approval process has fallen under major scrutiny because of its inconsistency and unclear guidelines. “Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”Īpple's App Store has been a huge hit in the mobile software industry, recently surpassing 46,000 applications available.

and determined that we cannot post this version of your iPhone application to the App Store because it contains inappropriate sexual content and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states: We’ve reviewed Eucalyptus - classic books, to go.

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